about

lo flo is an environmentally low impact floral design studio based on Long Island servicing New York City, Long Island, the Hamptons, and beyond. Our studio aims to use all things found, foraged, and farmed locally working within the constraints of the seasons.

Laura Hurst is the founder of lo flo. She is a florist with a background in organic agriculture living between New York and southern Portugal.

Current work can be found on Instagram.

previous projects

Laura founded Morning Cloak Farm & Flowers (2020-2023) as a project to cultivate flowers, strengthen local small-scale agriculture, and weave flowers and floral design into the community.

The quarter of an acre field was located at the H.O.G. Farm in Brookhaven, NY. Flowers were grown adhering to regenerative philosophies and practices. Morning Cloak cultivated without harmful pesticides or herbicides, minimized tillage and soil disturbance, and amended the soil without any synthetic fertilizers.

Before that, Laura was a farmer and the manager of the cut-flower production at Amber Waves Farm in Amagansett, NY (2017-2019).